E-commerce solution for Sunkite CORP.
PVC tile manufacturer company
Product Design Intern at TRONNOVATE Design Laboratory
Led user research, crafted AR interfaces, and created mobile web design solutions
A WebAR product preview enables customers to visualize and interact with materials in their own environment using mobile devices, reducing the need for extra shipping and labor.
Product launched in August 2022
User Journey_ How customer purchasing tiles?
Through the ethnographic interview, we identified the nuisance behind this industry.
Typically, the material selection process involves two rounds of shipments.
Pain points of stakeholders_ What's on their mind?
Understanding Sunkite CORP's and their customers' challenges through additional interviews.
Problem Statements
1. How might we optimize Sunkite CORP's sales channel to reduce sample waste and shipment manpower?
2. How might we help customers select the right tile intuitively without the geography limitations?
Ideations
The main problem for both the company and customer is the process of testing the chosen samples in their designated space. It takes time to ship the samples to sites and return the unwanted ones.
The AR technology applied in product preview features is a opportunity for improving the selecting process.
Solution Story Board
Experience different tile materials instantly with AR filters, eliminating wait times.
Only one shipment is needed.
Wireframing
Identifying the moment to introduce AR preview features in the mobile website.
Prototype and Challange
Usability testing revealed discrepancies between digital renders and real-world lighting.
To tackle this, the design team conducted product photography in real commercial settings, ensuring digital renders match actual lighting for accurate AR previews.
Product Launch
The product was launched in August 2022.
For more information, please visit https://arte-floor.tw/en/
Outcomes and Impacts
